Quantcast
Channel: Commence CRM Resources » Successful CRM Implementation
Viewing all articles
Browse latest Browse all 4

Customer Service is a Key Component to Successful Use of CRM

0
0

CRM is a resource intensive business.  Solution providers that service this industry sector have learned that customers will require assistance with the implementation, integration and use of the product. Of course I am not talking about free or low cost offerings that provide little more than the ability to manage contacts and notes. These programs are very easy to use simply because they offer very little functionality.  I am referring to solutions that automate the internal business processes that drive sales, marketing and customer service and integrate with e-mail and other third party applications.

These programs, often referred to as mid-market CRM software, also offer a high degree of flexibility and customizability which require some guidance and training from the CRM solution providers.

Sphere Shows Customer Support Or Assistance

Look for onboarding and customer service to help you meet your business objectives.

This onboarding process is a critical factor for realizing a return on your investment from the CRM system. As such, you will want to make sure the vendor you select has the staff and experience to ensure that they can provide this service.

Smaller businesses tend to overlook this on-boarding process as nothing more than a vehicle for the CRM solution provider to charge more money for their solution, but the onboarding process is actually more important than the software itself.   Mainstream players in the CRM space all offer very good products with robust functionality.  The key to a successful CRM implementation and use of the system is the training and onboarding process.  Before making your selection, talk to other companies about this and learn what resources the vendor you are interested in provides.

Image courtesy of Stuart Miles/freedigitalphotos.net


Viewing all articles
Browse latest Browse all 4

Latest Images

Trending Articles





Latest Images